Time 4 Sleep

Learn how we helped Time 4 Sleep double their revenue from email and SMS, driving $4.7M in the past year and scaling their retention strategy effortlessly.
Client
Time 4 Sleep
Services

Comprehensive Automation
Weekly Campaign Execution
List Health & Segmentation
Reporting & Insights
Deliverability & Sender Reputation

Finished

ABOUT THE BRAND

Time4Sleep is redefining rest with their beautifully crafted beds and bedroom furniture. Known for their blend of comfort and style, they’ve been helping customers create the perfect sanctuary for sleep. With a focus on exceptional quality and a seamless shopping experience, Time4Sleep is committed to delivering products that elevate rest while maintaining affordability.

"After some fairly disastrous attempts to use freelancers we were fortunate to find Steve and the team. Their responsiveness and effective communication means we can think of them as an extension of the team in order to get work delivered in the same way we would with an in-house team. Can't recommend highly enough!"

THE CHALLENGE

Time4Sleep wanted to unlock the full potential of their Email and SMS marketing channels. Initially, these efforts contributed only 10% of their total revenue, and their existing strategy lacked the optimization and engagement needed to scale effectively. They sought a partner who could streamline their automation, enhance customer segmentation, and deliver tailored campaigns that aligned with their premium brand positioning.

STRATEGIES IMPLEMENTED

Complete Flow Revamp & Optimization: Redesigned and continuously optimized pre-purchase and post-purchase email flows to engage customers at every touchpoint.

Weekly Campaigns: Developed consistent, impactful campaigns tailored to drive conversions and maintain brand presence.

Advanced Segmentation: Leveraged zero-party data to create highly personalized experiences for distinct customer segments.

Sender Reputation Management: Improved deliverability rates through proactive monitoring and adjustments.

Integrated SMS Strategy: Introduced and optimized SMS campaigns to complement email efforts and drive timely engagement.

RESULTS ACHIEVED

With Volt Media’s partnership, Time4Sleep achieved transformative results:

Doubled Revenue Attribution: Email and SMS channels now contribute over 20% of total revenue, compared to 10% at the start.

639% Revenue Growth in 90 Days: Grew from $145K to $639K in the first three months of engagement.

$4.7M Revenue in 12 Months: Generated from Email and SMS combined.

24% Average Increase in Store Revenue: Driven by continuous flow optimization and strategic campaigns.

THE IMPACT

Volt Media’s tailored retention strategies have not only elevated Time4Sleep’s Email and SMS channels but also solidified these platforms as key drivers of sustainable growth. By combining a data-driven approach with beautifully crafted campaigns, Time4Sleep has transformed their customer relationships, ensuring long-term loyalty and consistent sales growth.

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