Email Flow Revamp & Optimization
Engaging Campaigns
Subscriber List Growth
Data-Driven Insights
Deliverability Management
Honestly Margo is redefining beauty and self-care with products powered by organic and cruelty-free ingredients. Founded by a mother-daughter duo, this woman-owned brand celebrates fresh, fun, and empowering beauty. With a mission to inspire confidence and individuality, Honestly Margo offers a thoughtfully curated collection of lotions, body washes, bath bombs, and beauty essentials inspired by nature.
"Knowing that sales are guaranteed from emails that Volt has created is nice in a world of iOS updates and uncertainty. Our Emails now generate consistent sales. During Black Friday they were able to generate over 55% of our total store revenue!"
As a rapidly growing D2C brand, Honestly Margo wanted to elevate their Email and SMS marketing efforts to match their premium product offerings. While their customer base was loyal, their existing strategies lacked the personalization and engagement needed to scale effectively. The goal was clear: maintain their approachable, authentic brand voice while driving sustainable growth and delivering measurable results.
• Zero-Party Data Utilization: Leveraged customer preferences and insights to enhance personalization and segmentation.
• Flow Optimization: Continuously refined pre-purchase and post-purchase email flows to maximize engagement and conversions.
• Consistent Campaigns: Designed and delivered visually compelling, on-brand weekly campaigns to keep customers engaged.
• List Growth Strategy: Implemented pop-ups and lead-generation tactics with a focus on high-value opt-ins, achieving an impressive 7%+ opt-in rate.
• Deliverability Management: Maintained near-perfect deliverability to ensure every message reached its intended audience.
Volt Media’s partnership with Honestly Margo has driven exceptional results:
• 35%+ Increase in Store Revenue: Sustained growth attributed to optimized retention strategies.
• 66% Average Open Rate: Significantly above industry benchmarks, reflecting strong engagement.
• 3%+ Average Click Rate: Achieved consistently across campaigns.
• 7%+ Opt-In Rate: For new subscribers, enriching the email list with high-value leads.
• 30%+ Monthly Revenue Attribution: A testament to the effectiveness of email and SMS channels.
Through thoughtful strategy and seamless execution, Volt Media has transformed Honestly Margo’s Email and SMS marketing into powerful tools for growth. By aligning every campaign and flow with the brand’s unique voice and values, we’ve fostered stronger connections with their audience, driving loyalty and measurable success.
