Email Flow Revamp & Optimization
Lead Generation & Opt-In Growth
Data-Driven Campaigns
Zero-Party Data Integration
Deliverability & Sender Reputation
Kabloom’s mission is simple yet impactful: to reconnect people with nature through fun, eco-friendly products. Their flagship creation, the Seedbom—a wildflower grenade—has become a symbol of rewilding in urban spaces, making it easy for customers to spread bursts of life and color wherever they go. Stocked in over 950 retail locations, including iconic spots like Kew Gardens and the Eden Project, Kabloom is as committed to sustainability as it is to creativity.
Kabloom needed a retention marketing strategy that matched the vibrancy and purpose of their brand. With just 5% of revenue coming from Email and SMS, they were eager to optimize these channels, better engage their audience, and capitalize on key gifting seasons. They sought a partner who could deliver measurable results while staying true to their mission-driven story.
• Email Flow Revamp & Optimization: Redesigned pre-purchase and post-purchase email flows for higher engagement and conversions.
• Targeted Campaigns: Created data-driven campaigns tailored to Kabloom’s purpose-driven audience.
• Zero-Party Data Integration: Leveraged preference centers and opt-in forms to gather actionable insights for personalization.
• Subscriber List Growth: Designed lead-generation strategies that achieved exceptional opt-in rates.
• Seasonal Focus: Maximized the impact of gifting seasons with timely, compelling messaging.
Volt Media’s collaboration with Kabloom delivered outstanding results:
• 31% of Total Store Revenue: Increased from just 5%, showcasing the power of optimized Email and SMS strategies.
• 4%+ Average Click Rate: Consistently achieved strong engagement on campaigns.
• 9%+ Opt-In Rate: Successfully expanded Kabloom’s audience with high-quality leads.
Volt Media transformed Kabloom’s retention marketing into a significant revenue driver. By combining purpose-driven storytelling with data-driven strategies, we helped Kabloom turn Email and SMS into their most impactful channels. This partnership highlights how thoughtful, creative campaigns can not only grow revenue but also strengthen connections with a mission-driven audience.
